Google Ads

Google Ads is a PPC [Pay-Per-Click] platform offered by Google to advertisers where advertisers identify the niche keywords & bid according to the competition to get their ads featured at the top of Google SERP. This requires thorough research & planning to deduce a most profitable bidding strategy for your niche to outbid your competitors with as little money as possible. Read More

SEO

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Read More

Social Media Marketing – Facebook, Instagram, YouTube

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Read More

Conversion Rate Optimization (CRO)

In internet marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Read More